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Online Multimedia Engineering for Business & Marketing Course

Online Multimedia Engineering for Business & Marketing Course

Pixelman

$35.00 Sale

Course Title:

Online Multimedia Engineering for Business & Marketing

  • Total Duration:   36 Hours
  • Tuition : $35/ Hour
  • Delivery Format:   Live Online Classes (via Zoom/Teams) + Hands-On Projects
  • Target Audience:  Entrepreneurs, marketing professionals, small business owners, and freelancers.
  • Ministry Code: PRSA-28481867

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Course Objectives:

  • Understand the fundamentals of graphic and web design for marketing needs.
  • Develop motion graphics to create engaging visual content.
  • Master branding and storytelling techniques for impactful brand identity.
  • Learn and apply digital marketing strategies across platforms.
  • Acquire essential sales techniques to convert leads into customers.

 

 

Module 1: Graphic/Web Design (6 Hours)

Objective: Equip learners with the skills to design visually appealing and functional content for websites and marketing campaigns.

Topics:

  1. Introduction to Design Principles (1 Hour)

    • Visual hierarchy
    • Balance and alignment
    • Color theory and typography

  2. Design Tools Overview (1 Hour)

    • Adobe Photoshop, Illustrator, Canva
    • Website builders: Wix, WordPress basics

  3. Web Design Essentials (2 Hours)

    • User experience (UX) and user interface (UI) basics
    • Wireframes and mockups creation
    • Responsive design principles

  4. Practical Session: Building a Landing Page (2 Hours)

    • Hands-on exercise using a web design tool
    • Optimize for SEO and mobile usability

Module 2: Motion Graphics (4 Hours)

Objective: Teach participants how to create simple animations and videos for marketing.

Topics:

  1. Basics of Motion Graphics (1 Hour)

    • Introduction to After Effects/Canva Pro
    • Understanding keyframes and transitions

  2. Creating Engaging Animations (2 Hours)

    • Title animations for videos
    • Intro and outro sequences for branding
    • Adding motion to logos

  3. Practical Session: Short Promotional Video (1 Hour)

    • Create a 10-second promotional video for a product or service

Module 3: Branding and Brand Storytelling (4 Hours)

Objective: Build a consistent and compelling brand narrative to connect with audiences.

Topics:

  1. Understanding Branding (1 Hour)

    • Elements of a brand (logo, voice, visuals)
    • Emotional branding and its importance

  2. Crafting Your Brand Story (1 Hour)

    • Identifying your “why”
    • Structuring a brand story

  3. Creating Brand Assets (2 Hours)

    • Develop a brand kit (logo, colors, typography)
    • Hands-on exercise: Write a brand story

Module 4: Marketing and Digital Marketing (18 Hours)

Objective: Master key marketing strategies and apply them to digital platforms effectively.

Topics:

  1. Marketing Foundations (2 Hours)

    • Traditional vs. Digital Marketing
    • Customer journey mapping

  2. Social Media Marketing (4 Hours)

    • Best practices for platforms: Instagram, Facebook, LinkedIn
    • Scheduling and analytics tools (e.g., Buffer, Hootsuite)

  3. Content Marketing (4 Hours)

    • Writing for web: blogs, SEO-friendly content
    • Creating viral-worthy posts

  4. Email Marketing (2 Hours)

    • Building effective email campaigns
    • Tools like Mailchimp

  5. Paid Advertising (4 Hours)

    • Google Ads, Meta Ads (Facebook/Instagram)
    • Budgeting and ROI tracking

  6. Analytics and Performance Metrics (2 Hours)

    • Google Analytics basics
    • Social media insights

Module 5: Sales Techniques (4 Hours)

Objective: Equip learners with essential sales skills to complement marketing efforts.

Topics:

  1. Sales Funnel Basics (1 Hour)

    • Awareness, consideration, decision stages

  2. Effective Pitching and Negotiation (2 Hours)

    • Crafting personalized sales pitches
    • Handling objections and closing deals

  3. Building Customer Relationships (1 Hour)

    • Upselling and cross-selling techniques
    • Retention strategies

Assessment and Capstone Project 

At the end of the course, participants will complete a mini-project:
Project: Create a full multimedia marketing campaign, including:

  • A branded landing page  ( Project Based 20% )
  • A motion graphic ad  ( Project Based 20% )
  • Social media content calendar  ( Project Based 20% )
  • An email marketing template  ( Project Based 20% )
  • A sales strategy  ( Online Quiz 20% )

Course Materials:

  • Software tutorials: Adobe Suite, WordPress
  • Worksheets and templates for design, storytelling, and campaigns
  • Recommended tools list for sales and marketing

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