Duration: 30hrs

Tuition: $1850

This course offers a practical, global-oriented training in communication, leadership, business strategy, and marketing. Whether you're launching a startup or managing a team, you'll learn how to navigate international markets, brand with impact, and sell with confidence, all while developing persuasive communication skills and negotiation mastery.

🎓 Learning Outcomes

By the end of this course, students will:

• Launch and manage a business in an international context

• Create and execute a strategic marketing & branding plan

• Master negotiation and communication in professional settings

• Use modern sales tools and AI for business growth

• Develop into confident communicators and leaders

Session 1: Global Business Foundations

• Understanding the international business environment

• Business models for the global market

• Legal and cultural considerations in cross-border ventures

• Key success factors for international startups

• Case studies: Canadian entrepreneurs abroad

Session 2: Starting a Business Internationally

• Steps to launch a business globally (Canada, US, EU, GCC)

• Incorporation, banking, and taxation basics

• Selecting a profitable niche for international demand

• Lean startup principles

• AI tools for business idea validation

Session 3: Leadership & Communication Mastery

• Characteristics of great leaders in global business

• Emotional intelligence and active listening

• Verbal vs non-verbal communication across cultures

• Leadership styles and when to use them

• Team motivation techniques

Session 4: Branding Like a Pro

• The psychology of branding

• Building brand identity (colors, fonts, voice, logo)

• Storytelling in branding

• Personal branding for leaders

• Global branding case studies (Apple, Tesla, Shopify)

Session 5: Crafting Your Marketing Plan

• Components of a modern marketing plan

• Identifying target markets & buyer personas

• The 4Ps + 4Es of marketing

• Content marketing and funnel design

• Mapping marketing goals with KPIs

Session 6: Advertising Strategy & Media Planning

• Social media ads (Facebook, Instagram, YouTube)

• Google Ads, Performance Max & remarketing

• Budgeting for ROI

• Choosing channels (organic vs paid)

• Campaign case studies and analysis

Session 7: Negotiation Skills for Business

• Principles of win-win negotiation

• Handling objections with confidence

• Power dynamics and body language in deals

• Cross-cultural negotiation techniques

• Role-playing real-world scenarios

Session 8: The Complete Sales Toolkit

• Understanding the sales funnel

• Soft vs hard sales tactics

• Prospecting, qualifying, pitching, and closing

• B2B vs B2C strategies

• CRM and automation tools for sales

Session 9: AI & Digital Tools for Business Success

• Leveraging ChatGPT & AI tools for marketing and operations

• Canva, Notion, HubSpot, Google Analytics basics

• Website builders and eCommerce platforms

• Automating tasks and scaling lean

• Cybersecurity and data handling

Session 10: Pitch, Present & Lead

• Preparing and delivering persuasive business presentations

• Public speaking and stage presence

• Crafting a compelling elevator pitch

• Pitch competition (group presentations)

• Final feedback, Q&A, and certification