Online Multimedia Engineering for Business & Marketing Course

Course Title:

Online Multimedia Engineering for Business & Marketing

• Total Duration:   36 Hours
• Tuition : $35/ Hour
• Delivery Format:   Live Online Classes (via Zoom/Teams) + Hands-On Projects
• Target Audience:  Entrepreneurs, marketing professionals, small business owners, and freelancers.
• Ministry Code: PRSA-28481867

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Course Objectives:

• Understand the fundamentals of graphic and web design for marketing needs.
• Develop motion graphics to create engaging visual content.
• Master branding and storytelling techniques for impactful brand identity.
• Learn and apply digital marketing strategies across platforms.
• Acquire essential sales techniques to convert leads into customers.

Module 1: Graphic/Web Design (6 Hours)

Objective: Equip learners with the skills to design visually appealing and functional content for websites and marketing campaigns.

Topics:

1. Introduction to Design Principles (1 Hour)

   • Visual hierarchy
   • Balance and alignment
   • Color theory and typography

2. Design Tools Overview (1 Hour)

   • Adobe Photoshop, Illustrator, Canva
   • Website builders: Wix, WordPress basics

3. Web Design Essentials (2 Hours)

   • User experience (UX) and user interface (UI) basics
   • Wireframes and mockups creation
   • Responsive design principles

4. Practical Session: Building a Landing Page (2 Hours)

   • Hands-on exercise using a web design tool
   • Optimize for SEO and mobile usability

Module 2: Motion Graphics (4 Hours)

Objective: Teach participants how to create simple animations and videos for marketing.

Topics:

1. Basics of Motion Graphics (1 Hour)

   • Introduction to After Effects/Canva Pro
   • Understanding keyframes and transitions

2. Creating Engaging Animations (2 Hours)

   • Title animations for videos
   • Intro and outro sequences for branding
   • Adding motion to logos

3. Practical Session: Short Promotional Video (1 Hour)

   • Create a 10-second promotional video for a product or service

Module 3: Branding and Brand Storytelling (4 Hours)

Objective: Build a consistent and compelling brand narrative to connect with audiences.

Topics:

1. Understanding Branding (1 Hour)

   • Elements of a brand (logo, voice, visuals)
   • Emotional branding and its importance

2. Crafting Your Brand Story (1 Hour)

   • Identifying your “why”
   • Structuring a brand story

3. Creating Brand Assets (2 Hours)

   • Develop a brand kit (logo, colors, typography)
   • Hands-on exercise: Write a brand story

Module 4: Marketing and Digital Marketing (18 Hours)

Objective: Master key marketing strategies and apply them to digital platforms effectively.

Topics:

1. Marketing Foundations (2 Hours)

   • Traditional vs. Digital Marketing
   • Customer journey mapping

2. Social Media Marketing (4 Hours)

   • Best practices for platforms: Instagram, Facebook, LinkedIn
   • Scheduling and analytics tools (e.g., Buffer, Hootsuite)

3. Content Marketing (4 Hours)

   • Writing for web: blogs, SEO-friendly content
   • Creating viral-worthy posts

4. Email Marketing (2 Hours)

   • Building effective email campaigns
   • Tools like Mailchimp

5. Paid Advertising (4 Hours)

   • Google Ads, Meta Ads (Facebook/Instagram)
   • Budgeting and ROI tracking

6. Analytics and Performance Metrics (2 Hours)

   • Google Analytics basics
   • Social media insights

Module 5: Sales Techniques (4 Hours)

Objective: Equip learners with essential sales skills to complement marketing efforts.

Topics:

1. Sales Funnel Basics (1 Hour)

   • Awareness, consideration, decision stages

2. Effective Pitching and Negotiation (2 Hours)

   • Crafting personalized sales pitches
   • Handling objections and closing deals

3. Building Customer Relationships (1 Hour)

   • Upselling and cross-selling techniques
   • Retention strategies

Assessment and Capstone Project 

At the end of the course, participants will complete a mini-project:
Project: Create a full multimedia marketing campaign, including:

• A branded landing page  ( Project Based 20% )
• A motion graphic ad  ( Project Based 20% )
• Social media content calendar  ( Project Based 20% )
• An email marketing template  ( Project Based 20% )
• A sales strategy  ( Online Quiz 20% )

Course Materials:

• Software tutorials: Adobe Suite, WordPress
• Worksheets and templates for design, storytelling, and campaigns
• Recommended tools list for sales and marketing